Release Date + About the Launch

There’s an old saying “GOLD IS WHERE YOU FIND IT,” which means that value is determined by each person individually. To us, gold is found when we lift each other up and work together. We believe in accepting, encouraging and promoting all different versions of beauty. That’s how we grow (and thrive) artistically and creatively.

The official definition of AURIC is: derived from gold. But we believe AURIC really means GOLDEN TOGETHER.

We seek to be conscious while delivering artistry quality products. As a new brand, it is our responsibility to be aware of your health and the wellbeing of the Earth. We make sure our products are thoroughly safety vetted and approved, and we strive to use as many recyclable materials as possible. We promise to always be thinking about you AND Mother Earth as we create new products.

1/26, 9AM PT

Products in the Launch

Glow Lust Radiant Luminizer, $45.00 (Permanent)

For those who lust for luminosity. Packed with ultra-fine pearl and a skin-loving mix of squalane, glycerin and propanediol, this artistry-grade, adjustable formula gives you instant radiance and hydration. It can be worn alone, blended with your favorite skincare or used as a highlighter on top of foundation.

  • Morganite Light cool beige
  • Selenite Light warm/neutral beige
  • Pyrite Medium olive
  • Citrine Medium warm
  • Goldstone Medium/deep warm
  • Axinite Deep neutral
  • Tourmaline Deep neutral/cool

Smoke Reflect Eye Shadow Duo, $39.00 (Permanent)

A smokeshow in a jar. Heads will turn with these eye catching shadow duos. Create creamy-matte, or metallic-glitter looks with two luxe formulas (in a single gorgeous package). Under the top lid is a light-reflecting, micro-glitter eyeshadow infused with high-shine pearls. Inside the glass is a smooth, longwear, creaseless cream shadow.

  • Defiance Bronze
  • Ego Silver
  • Temper Rose gold


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