Every now and again we field inquiries from retailers who are looking to add designer sunglasses to their stores. Sunglasses are not their main gig, but they realize the value of adding them to existing inventory. If this scenario describes why you are visiting the Olympic Eyewear website, we want to welcome you aboard.
As a provider of wholesale sunglasses, we take great pride in giving retailers the widest possible selection of frame styles, colors, and designs more than capable of appealing to every demographic. We also pride ourselves on our competitive pricing and customer service. We would be thrilled to be your sunglasses wholesaler.
With that said, we have a few tips you might find helpful in your new endeavor:
1. Find Out What Customers Want
As a successful retailer, you already know how to provide just what your customers want in whatever niche you specialize in. Take that same approach to sunglasses. Find out what makes your customers tick. Ask them what they look for when they shop for new sunglasses. The more you can learn about their tastes and preferences, the better equipped you will be to stock just what they want.
Along those same lines, a little online research every now and again doesn’t hurt. Research can tell you what the current trends are. It can give you an idea of what will be hot over the next couple of months as opposed to what trends will cool down. Again, knowledge is power.
2. Shop Around
Next, do exactly what you encourage your customers to do: shop around. We believe you will find exactly what you’re looking for here at Olympic Eyewear, along with very competitive pricing. On the other hand, we also know that a lot of retailers like to develop relationships with multiple wholesalers. We are not afraid of that.
You ultimately have to do what’s best for your business. When you purchase from us, we want you to do so with the confidence that you’re getting the highest possible quality at prices that fit your budget.
3. Plan for a Big Release
Once you know what your customers want and from where you want to source your sunglasses, it’s time to plan for a big launch. Don’t just quietly set up an eyewear display and leave it at that. Instead, make an event out of it. Let it be known that you are adding designer sunglasses to your existing inventory. Let it be known that you’re excited about the new offering.
As part of your launch, consider offering some sort of special sale or promotion. Maybe a BOGO fits the way you do business. If not, perhaps you can offer a discount on other merchandise with every pair of sunglasses a customer buys. You’re a retailer; you know the drill. Find a way to give your customers a reason to be part of the launch.
4. Start Tracking Sales
Last but not least, start tracking sales of each model right from the start. Why? Because wholesale and designer sunglasses are cyclical. Trends change. So do seasons. The best way to keep on top of things is to constantly track what you’re selling and what you are not.
If you have any questions about Olympic Eyewear or our wholesale sunglasses, don’t be afraid to ask. We are here to help you succeed as an eyewear retailer. When you do, we succeed as well.
We trust the decision to add designer sunglasses to your existing store will prove profitable. In the meantime, take a good look at our inventory. We have everything you need to get going.