You have built a business around purchasing wholesale sunglasses from Olympic and selling them to retail customers. We would be willing to bet that a lot of your customers play golf. That being the case, the sport has some built-in talking points that could help you market the latest designer sunglasses.
Do not think of golf as a summer only sport. If you are located in a region in which cold winter weather forces golf courses to close, consider that a lot of golfers take their games indoors during the winter. And if you are located in the South, golfers play year-round. Not only that, but winter also tends to be the more active season because daytime heat isn’t so intense.
Talk About UV Rays
Talking with golfers about designer sunglasses can be tricky. You need to take the right angle with each golfer you talk to. We recommend giving a lot of attention to UV rays and how a good pair of sunglasses offers adequate protection. That is the chief reason for wearing sunglasses on the golf course anyway.
It’s a good idea to talk with golfers about the fact that lens color has nothing to do with UV protection. The film that makes sunglasses good at filtering out UV rays is actually clear. Tint only impacts visible light. It has no effect on UV protection.
Discuss Golfing Tips
Above and beyond the UV protection, do not be afraid to talk golfing tips with your customers. If you don’t know the right things to talk about, Golf Digest published a fantastic article earlier this year. Here are just a few of the tips we gleaned from it:
1. Avoid Green and Gray Lenses
Although lens color does not impact UV protection in any way, it does affect what a golfer sees as he or she looks out across a freshly cut fairway or neatly trimmed green. As such, experts recommend avoiding sunglasses with green and gray tints while out on the course.
Green and gray lenses can make it difficult for golfers to see subtle differences in colors, differences that can tell them important things about distance, slope, the length of the grass, etc. Brown and amber are better choices on the golf course.
2. Avoid Polarized Lenses
If you are like most retailers of designer sunglasses, you recommend polarized lenses to anglers, cyclists, and people on the hunt for driving sunglasses. But according to Golf Digest, non-polarized lenses are better out on the links. Why? Because polarized lenses can distort vision. They can apparently affect a golfer’s depth perception as well. Neither effect is good when you are trying to sink a birdie.
3. Size Makes a Difference
Next up, the experts recommend wearing bigger sunglasses rather than smaller ones. The idea is to have lenses big enough that what golfers see in their peripheral vision looks the same as when they look forward. Smaller lenses don’t mute as much light in peripheral areas, and that could change what a golfer sees at any given time.
The Golf Digest article offers plenty of other helpful tips golfers would appreciate. Take some time to learn them yourself. That way, you will be able to discuss designer sunglasses with your golfing customers at a level that goes above and beyond mere style.
Talking more about the game can help you make a connection with customers who play golf. That connection could ultimately lead to an initial sale followed by repeat business down the road. At the very least, talking about golf offers the opportunity to build a rapport with a key portion of your customer base.
The post How to Discuss Designer Sunglasses with Golfers appeared first on Wholesale Sunglasses Blog.
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