ColourPop TTYL Instant Crush Matte Blush ($12.00 for 0.183 oz.) is a brighter, medium-dark coral-red with subtle, warm undertones and a natural, matte finish–not flat but not shiny either.

  • Semi-sheer coverage; buildable to high medium
  • Lightweight, thin, emollient without feeling overly wet
  • Applied evenly and smoothly, naturally wanted to sheer out
  • Long-wearing (8.5 hours before fading noticeably)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

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Formula Overview

$12.00/0.183 oz. – $65.57 Per Ounce

The formula is supposed to have “semi-sheer” coverage that can be built up and has a “natural-looking flush” paired with a “natural matte finish.” They had a very creamy, lightweight texture–almost a little clay-like where it felt like it had a lot of slip but wasn’t as “wet” as expected. It took about 15 to 30 seconds for it to dry down for the most part, and it wasn’t unmovable but it wasn’t tacky or prone to transfer.

The pigmentation was semi-sheer, as marketed, and it was somewhat buildable, but I felt like building up more than half a layer or so felt like it moved the product around more than desired and resulted in foundation that was more prone to lifting on that attempt at a second layer (first layer was fine). If building up product, I would recommend using a stippling brush for the second layer!

It had a soft-set, so it didn’t fully dry down and become unmovable, but it wasn’t quite powder-like and still had a “natural matte” finish as the brand touted. The products blended out easily, sat well on bare skin and on top of foundation, and lasted around eight hours on me.

Browse all of our ColourPop Instant Crush Matte Blush swatches.



PPermanent. $12.00.







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