Why do you purchase bulk sunglasses from Olympic Eyewear? Why do you get so excited every time a new line of designer eyewear arrives in the shipping department? Because fashion sunglasses are your thing. You love them enough to have built a business around them. That same sunny outlook you have toward sunglasses is critical to your success in the months ahead.
It has been said that sales professionals with a positive attitude are more successful than those with a negative attitude. It makes sense. No one likes to entertain a Debbie downer. Our natural inclination is to be around positive people who make us smile and find good things to focus on.
As spring approaches, the country is still reeling from coronavirus, political divides, and a bunch of other not-so-great things. This is the time to put on a smile and accentuate the positive. Now is the time to start talking to your customers about getting outdoors, enjoying warmer spring weather, getting the spring flowers planted, etc.
Here are five things you can do to maintain a sunny outlook and boost your sales this spring:
1. Focus on Solutions
Paying too much attention to problems is one of the things that tends to make us think negatively. Yes, the problems are out there. But very few have any direct correlation to a person’s need for a pair of good sunglasses. So don’t obsess over the problems. Instead, focus your mind on the solutions you have to offer. You can’t snap your fingers and create global unity. But you can stock your store with the latest designer sunglasses your customers want and need. Focus your attention on that.
2. Think Positive Thoughts
The power of positive thinking isn’t just a phrase. The types of thoughts that dominate your thinking will end up dictating your action. If you want your business to thrive on positive vibes, your life must thrive on them first. And for that to happen, the positive thoughts rattling around in your brain have to overwhelm the negative ones.
3. Fill in the Rut
A lot of business experts recommend that we get ourselves out of the rut. Here’s another option: fill in the rut. Getting out of the rut means always trying something new. Filling it in is more about doing what you do better. There are lots of new schemes for selling sunglasses. They come and go as fast as your customers. But there are also tried and true principles that have worked for decades. Concentrate on those things; concentrate on doing them better.
4. The Pursuit of Improvement
Hand in hand with filling in the rut is seeking improvement. None of us is perfect. None of us has truly arrived. As both a business owner and a person, there are areas in your life that can be improved. Pick one or two of them and start working on them. Work on them with the expectation that you will succeed. As you see improvement, you will become more positive.
5. Always Keep Learning
Finally, there are always things to learn about running a business – selling sunglasses included. There are also those many life lessons we learn along the way. The point is to keep learning regardless of where you are in life. The more you learn, the more opportunities you will have to project the positive in life.
Spring is coming. With it will come your annual sales boost as people seek to get outdoors more. Maintain that sunny outlook in the coming months. It will be key to your success.