Sin
Urban Decay Sin 24/7 EyeshadowUrban Decay Sin 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light, pinky-peach base with lighter, almost peachy-beige pearl that gave it a soft sheen. It had opaque color coverage in a single layer, which applied well to bare skin with a smooth, even laydown of product.
The texture was slightly thinner, but it was smooth, soft, and easy to pick up with a dry brush. This shade lasted nicely for eight hours before fading a bit. It seemed slightly warmer in overall tone compared to the original shade.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Sephora Feather (PiP, ) is lighter (95% similar).
- Morphe Obsessed (LE, ) is more shimmery, lighter, cooler (95% similar).
- Urban Decay Last Sin (LE, $19.00) is more shimmery, darker, warmer (90% similar).
- Dior Silver Highlighter (PiP, ) is lighter, cooler (90% similar).
- Sephora + Pantone Universe Café Crème (LE, ) is more shimmery, lighter, warmer (90% similar).
- City Color Bubble Bath (P, $6.99) is more shimmery, darker, warmer (90% similar).
- Clinique Ballet Flats (PiP, $15.00) is cooler (90% similar).
- MAC MACnificent Me (LE, $17.00) is more shimmery, lighter (90% similar).
- Stila Rose Quartz (PiP, ) is more shimmery, cooler (90% similar).
- Urban Decay Sin (DC, $19.00) is more shimmery, cooler (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Talc, Caprylic/Capric Triglyceride, Ci 77891 / Titanium Dioxide, Ci 77491 / Iron Oxides, Zinc Stearate, Ci 77007 / Ultramarines, Ci 77742 / Manganese Violet, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ci 77499 / Iron Oxides, Ci 77492 / Iron Oxides, Silica, Tin Oxide, Caffeine, Cellulose, Boron Nitride.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Look Using this Product
10
Pigmentation
8
Longevity
5
Application
Virgin
Urban Decay Virgin 24/7 EyeshadowUrban Decay Virgin 24/7 Eyeshadow ($19.00 for 0.06 oz.) has a light, warmer beige base with a satin finish. It had opaque color coverage with a soft, lightly powdery texture that was slightly thinner and drier to the touch than some of the other shades in the range, though more consistent with the lighter-hued eyeshadows in the formula. The color stayed on decently for seven and a half hours on me before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Pretty Vulgar Wink (PiP, ) is lighter (95% similar).
- Urban Decay Standoff (PiP, $19.00) is less shimmery, darker (95% similar).
- Wet ‘n’ Wild Not a Basic Peach #5 (PiP, ) is more shimmery (90% similar).
- Makeup Geek Vanilla Bean (DC, $6.00) is less shimmery, warmer (90% similar).
- Buxom Gilt Trip (LE, $12.00) is darker, cooler (90% similar).
- Urban Decay Skimp (PiP, $19.00) is darker, cooler (85% similar).
- Urban Decay Inhale (PiP, $19.00) is more shimmery, lighter, warmer (85% similar).
- Dior Feel #2 (PiP, ) is more shimmery, darker, warmer (85% similar).
- MAC At the Beach (LE, $22.00) is more shimmery, darker (85% similar).
- LORAC Navy #1 (LE, $19.00) is more shimmery, lighter, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Talc, Ci 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Ci 77007 / Ultramarines, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, Boron Nitride, Ci 77492 / Iron Oxides, Ci 77491 / Iron Oxides, Sodium Dehydroacetate, Ci 77499 / Iron Oxides, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
10
Pigmentation
7
Longevity
5
Application
Fix
Urban Decay Fix 24/7 EyeshadowUrban Decay Fix 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light, peachy brown with warm undertones and a matte finish. It was incredibly powdery and drier to the touch, which resulted in sheer color payoff that was not buildable. There was a noticeable amount of fallout during application, and even over primer, it was a disappointment. It lasted for six hours, at best, before fading noticeably.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Kat Von D Sage (Base) (PiP, ) is more pigmented (90% similar).
- Too Faced Strip Poker (PiP, $16.00) is lighter (90% similar).
- Natasha Denona Tamarind (LE, ) is more pigmented (90% similar).
- Sydney Grace Toffee (P, $5.00) is darker, more pigmented (90% similar).
- Viseart Brioche (Warm Mattes #5) (P, ) is more shimmery, more pigmented, cooler (90% similar).
- MAC Layin’ Low (P, $23.00) is darker, cooler (90% similar).
- Make Up For Ever M647 Speculoos (P, $17.00) is darker, more pigmented (90% similar).
- NABLA Cosmetics Halftime (PiP, $8.00) is darker, more pigmented, cooler (90% similar).
- MAC Back to Surreality (LE, $17.00) is darker, more pigmented (85% similar).
- Dose of Colors Necessary (LE, ) is darker, more pigmented, cooler (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77499 / Iron Oxides, Oryza Sativa Extract / Rice Extract, Ci 77491 / Iron Oxides, Talc, Alumina, Zinc Stearate, Cellulose, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
4
Pigmentation
5
Longevity
3
Application
Tease
Urban Decay Tease 24/7 EyeshadowUrban Decay Tease 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light-medium taupe with neutral undertones and a matte finish. The texture was somewhat powdery and thinner, which resulted in more semi-opaque coverage that was blendable but hard to build up. It started to fade visibly after seven hours of wear, which made it one of the shorter-wearing shades in the range. The color was much grayer and less mauve than the previous release.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Urban Decay Tease (DC, $19.00) is cooler (95% similar).
- ColourPop Python (LE, $4.50) is lighter, warmer (95% similar).
- Urban Decay Laredo (PiP, $19.00) is darker, cooler (90% similar).
- Bad Habit Lunar (PiP, ) is cooler (90% similar).
- Marc Jacobs Beauty Feel (LE, ) is more muted (85% similar).
- ColourPop Bould Type (PiP, $4.50) is darker, cooler (85% similar).
- ColourPop Friend Owl (LE, $4.50) is lighter, cooler (80% similar).
- Lethal Cosmetics Calcination (P, $6.00) is lighter, cooler (80% similar).
- MAC Fogged In (LE, $17.00) is lighter, cooler (80% similar).
- Viseart Blushing (PiP, ) is darker, cooler (80% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Ci 77742 / Manganese Violet, Ci 77891 / Titanium Dioxide, Mica, Ci 77499 / Iron Oxides, Ci 77492 / Iron Oxides, Zinc Stearate, Caprylic/Capric Triglyceride, Ci 77491 / Iron Oxides, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose, Boron Nitride.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
7
Pigmentation
7
Longevity
4.5
Application
Half Baked
Urban Decay Half Baked 24/7 EyeshadowUrban Decay Half Baked 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light, golden copper with strong, warm undertones and a metallic sheen. The consistency felt more loosely-pressed in the pan, so it did not lay as smoothly on my skin without being pressed and patted onto it or applied with a dampened brush.
There was also light fallout during application as well. It had opaque pigmentation that stayed on nicely for eight hours before fading a bit. The color was very comparable to past releases.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- MAC Olive Blend #1 (LE, ) is warmer (95% similar).
- Tom Ford Beauty Suspicion #2 (PiP, ) is warmer (95% similar).
- Urban Decay Half Baked (DC, $19.00) is lighter, warmer (95% similar).
- Anastasia Amber (P, $12.00) is lighter (90% similar).
- Sephora Some Like It Dot (LE, ) is more shimmery, darker, warmer (90% similar).
- Sydney Grace Suntan (DC, $8.00) is more shimmery, darker, warmer (90% similar).
- Make Up For Ever 12 Copper (P, $21.00) is more shimmery, darker (90% similar).
- ColourPop Genie (PiP, $4.50) is more shimmery, brighter (90% similar).
- MAC Creative Copper (PiP, $17.00) is more shimmery, lighter (90% similar).
- LORAC Amber (LE, $19.00) is more shimmery, darker (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Ci 77491 / Iron Oxides, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ci 77499 / Iron Oxides, Talc, Caffeine, Boron Nitride, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
8.5
Product
10
Pigmentation
8.5
Texture
8
Longevity
5
Application
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