Navy
Moira Navy Statement Gel Liner ($5.00 for 0.009 oz.) is a blackened navy blue with strong, cool undertones and a matte finish.
- Semi-opaque, buildable pigmentation
- Lightly creamy, smooth, easy to apply in a fluid motion
- Applied fairly evenly and dried down quickly (but not too quickly!)
- Long-wearing (8 hours on lower lash line)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- Haus Labs Navy Matte (P, $22.00) (100% similar).
- MAC Can You Chill (LE, $16.00) is more shimmery, lighter (95% similar).
- Sephora Endless Night (62) (P, $11.00) is lighter (95% similar).
- Charlotte Tilbury Super Blue (Matte) (PiP, ) is warmer (95% similar).
- NARS Darklight (P, $24.00) is lighter (95% similar).
- About Face Blue is the New Black (P, $13.00) is more shimmery (95% similar).
- NABLA Cosmetics Midnight Blue (P, $18.00) is lighter, warmer (90% similar).
- Maybelline Striking Navy (P, $9.99) is lighter, warmer (90% similar).
- Marc Jacobs Beauty Over(night) (P, $25.00) is more shimmery, lighter (90% similar).
- Wayne Goss Blue Sapphire (P, $14.00) is lighter, warmer (90% similar).
Formula Overview
$5.00/0.009 oz. – $555.56 Per Ounce
The formula is supposed to have “high color payoff” with “all-day wear” that “easily glides on” and is “waterproof.” The majority of the range was quite pigmented in a single stroke and easily built up to full coverage. The texture was smooth, creamy without being emollient, and quick to set into place.
They had more average wear than I expected; most of the shades lasted only a few hours on my water line and about eight hours on my lower lash line (which is a solid formula for my experience but not stellar wear). If I ran swatches under water, they didn’t smudge or run, so I was surprised they weren’t longer-wearing in practice on my eyes.
Browse all of our Moira Statement Gel Liner swatches.
Ingredients
Cyclopentasiloxane，Paraffin, Microcrystalline Wax, Synthetic Wax, Diisostearyl Malate, Tocopheryl Acetate, Silica, May Contain/Peut Contenir/Puede Contener (+/-): Prussian Blue (CI 77510), Iron Oxide Black (CI 77499), Red 6 (CI 15850).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
9
Pigmentation
8.5
Longevity
4.5
Application
Purple
Moira Purple Statement Gel Liner ($5.00 for 0.009 oz.) is a brighter, light-medium purple with warm, pink undertones and a mostly matte finish.
- Semi-opaque, buildable pigmentation
- Lightly creamy, smooth, easy to apply in a fluid motion
- Applied fairly evenly and dried down quickly (but not too quickly!)
- Long-wearing (8 hours on lower lash line)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Formula Overview
$5.00/0.009 oz. – $555.56 Per Ounce
The formula is supposed to have “high color payoff” with “all-day wear” that “easily glides on” and is “waterproof.” The majority of the range was quite pigmented in a single stroke and easily built up to full coverage. The texture was smooth, creamy without being emollient, and quick to set into place.
They had more average wear than I expected; most of the shades lasted only a few hours on my water line and about eight hours on my lower lash line (which is a solid formula for my experience but not stellar wear). If I ran swatches under water, they didn’t smudge or run, so I was surprised they weren’t longer-wearing in practice on my eyes.
Browse all of our Moira Statement Gel Liner swatches.
Ingredients
Cyclopentasiloxane，Paraffin, Microcrystalline Wax, Synthetic Wax, Diisostearyl Malate, Tocopheryl Acetate, Silica, May Contain/Peut Contenir/Puede Contener (+/-): Prussian Blue (CI 77510), Iron Oxide Black (CI 77499), Red 6 (CI 15850).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
9
Pigmentation
8.5
Longevity
4.5
Application
Dark Brown
Moira Dark Brown Statement Gel Liner ($5.00 for 0.009 oz.) is a medium brown with subtle, warm yellow undertones and a matte finish.
- Medium buildable pigmentation
- Lightly creamy, could have been smoother/more fluid
- Applied somewhat evenly and dried down quickly (but not too quickly!)
- Long-wearing (8 hours on lower lash line)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- MAC Long Espresso (P, $17.00) is lighter, warmer (95% similar).
- Natasha Denona Brown (P, $24.00) is lighter, warmer (95% similar).
- ColourPop Woodsy (LE, $7.00) is lighter, warmer (90% similar).
- ColourPop Sincerely Yours (LE, $7.00) is more shimmery (90% similar).
- Chanel Mat Taupe (932) (P, $34.00) is lighter, warmer (90% similar).
- ColourPop Stew (LE, $7.00) is warmer (90% similar).
- Marc Jacobs Beauty (Brown)ie (P, $25.00) is lighter, warmer (90% similar).
- Urban Decay Bourbon (P, $22.00) is more shimmery, lighter, warmer (90% similar).
- MAC Photogravure (PiP, $17.00) is warmer (90% similar).
- Makeup Geek Spice (DC, $9.00) is lighter (80% similar).
Formula Overview
$5.00/0.009 oz. – $555.56 Per Ounce
The formula is supposed to have “high color payoff” with “all-day wear” that “easily glides on” and is “waterproof.” The majority of the range was quite pigmented in a single stroke and easily built up to full coverage. The texture was smooth, creamy without being emollient, and quick to set into place.
They had more average wear than I expected; most of the shades lasted only a few hours on my water line and about eight hours on my lower lash line (which is a solid formula for my experience but not stellar wear). If I ran swatches under water, they didn’t smudge or run, so I was surprised they weren’t longer-wearing in practice on my eyes.
Browse all of our Moira Statement Gel Liner swatches.
Ingredients
Cyclopentasiloxane，Paraffin, Microcrystalline Wax, Synthetic Wax, Diisostearyl Malate, Tocopheryl Acetate, Silica, May Contain/Peut Contenir/Puede Contener (+/-): Prussian Blue (CI 77510), Iron Oxide Black (CI 77499), Red 6 (CI 15850).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
7.5
Product
7
Pigmentation
8.5
Longevity
4
Application
Brown
Moira Brown Statement Gel Liner ($5.00 for 0.009 oz.) is a medium brown with warm undertones and a matte finish.
- Medium buildable pigmentation
- Lightly creamy, could have been smoother/more fluid
- Applied somewhat evenly and dried down quickly (but not too quickly!)
- Long-wearing (8 hours on lower lash line)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- Urban Decay Bourbon (P, $22.00) is more shimmery, darker (95% similar).
- Marc Jacobs Beauty (Brown)ie (P, $25.00) is darker (95% similar).
- NARS Sorrento (P, $26.00) is darker, cooler (90% similar).
- Sephora Chocolate Brown Shimmer (P, $13.00) is more shimmery (85% similar).
- ColourPop Rum (LE, $7.00) is more shimmery (85% similar).
- Urban Decay Double Life (P, $22.00) is more shimmery, cooler (85% similar).
- MAC Skip the Waitlist (P, $23.00) is more shimmery, darker, cooler (85% similar).
- Urban Decay Roach (P, $22.00) is more shimmery (85% similar).
- ColourPop Groundbreaker (LE, $7.00) is more shimmery, cooler (85% similar).
- Urban Decay Hustle (P, $22.00) is more shimmery, darker (85% similar).
Formula Overview
$5.00/0.009 oz. – $555.56 Per Ounce
The formula is supposed to have “high color payoff” with “all-day wear” that “easily glides on” and is “waterproof.” The majority of the range was quite pigmented in a single stroke and easily built up to full coverage. The texture was smooth, creamy without being emollient, and quick to set into place.
They had more average wear than I expected; most of the shades lasted only a few hours on my water line and about eight hours on my lower lash line (which is a solid formula for my experience but not stellar wear). If I ran swatches under water, they didn’t smudge or run, so I was surprised they weren’t longer-wearing in practice on my eyes.
Browse all of our Moira Statement Gel Liner swatches.
Ingredients
Cyclopentasiloxane，Paraffin, Microcrystalline Wax, Synthetic Wax, Diisostearyl Malate, Tocopheryl Acetate, Silica, May Contain/Peut Contenir/Puede Contener (+/-): Prussian Blue (CI 77510), Iron Oxide Black (CI 77499), Red 6 (CI 15850).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
7
Pigmentation
7.5
Texture
8.5
Longevity
4
Application
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