Laura Mercier Southbound Tinted Moisturizer Blush ($28.00 for 0.5 oz.) is a light-medium pink with warmer undertones and a semi-matte finish. It had semi-sheer, buildable pigmentation, which was fairly in line with how it was marketed, that applied well to bare skin and worked well over base products so long as I used a brush.

The texture was lightweight, fluid, and spreadable with more of a gel-like feel, and it dried down to a more transfer-resistant finish after 20 seconds. It wore well for eight and a half hours before fading visibly.

Formula Overview
for details on general performance and characteristics (like scent).

Formula Overview

$28.00/0.5 oz. – $56.00 Per Ounce

The formula is supposed to have a “hint” of color and give “12 hours of weightless tinted hydration.” While they’re billed as a blush, the brand noted that they were “safety tested for use on lips, cheeks, and eyelids.” The brand recommended applying with fingertips and that it could be applied in layers to build up coverage “where needed.”

It is a formula that starts of liquid and more fluid but dries down and has more of a ‘set’ finish, which is better for longevity but means that it is best to apply one cheek at a time and make sure to blend without distractions! I didn’t feel like I had to rush to apply at all, but I found that the most foolproof way to work with these was using a fluffy, synthetic brush swirled in product I had dispensed on the back of my hand (you won’t need much for a sheer layer).

I would argue that this was a moderately pigmented product, particularly with mid-tone and deeper hues as they seemed less apt to sheer out compared to some of the lighter colors I tried. As it was a liquid product, it was more or less pigmented depending on how much product one used, and it was fluid enough that it was hard to get a consistent amount of product out in a “squeeze.” This was why I liked to put a bit on the back of my hand and then pick up product from there, as it ensured I didn’t pick up too much product in one go.

The product applied evenly over bare skin as well as over foundation, though I felt like when I tried using my fingertips, it wasn’t quite as reliable in results when used over foundation–it occasionally shifted base products around. I would recommend letting the product dry out slightly (about five seconds) before applying over base products if using fingertips; this let the blush become a little less wet and seemed to minimize shifting.

Browse all of our Laura Mercier Tinted Moisturizer Blush swatches.


Aqua/Water/Eau, Ethylhexyl Olivate, Butylene Glycol, Glycerin, Rubus Idaeus (Raspberry) Seed Oil, Silica, Glyceryl Stearate, Peg-100 Stearate, Squalane, Tocopherol, Opuntia Ficus-Indica Stem Extract, Aloe Barbadensis Flower Extract, Coccinia Indica Fruit Extract, Corallina Officinalis Extract, Curcuma Longa (Turmeric) Root Extract, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Eclipta Prostrata Extract, Moringa Oleifera Seed Oil, Tin Oxide, Cetearyl Alcohol, Coco-Glucoside, Polysorbate 60, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium Phosphate, Disodium Edta, Potassium Hydroxide, Tetrahexyldecyl Ascorbate, Xanthan Gum, Alumina, Synthetic Fluorphlogopite, Ethylhexylglycerin, Phenoxyethanol. May Contain/Peut Contenir/(+/-): Bismuth Oxychloride (Ci 77163), Carmine (Ci 75470), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Mica, Titanium Dioxide (Ci 77891).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.


We're not around right now. But you can send us an email and we'll get back to you, asap.


Log in with your credentials

Forgot your details?