![](https://www.mnnofa.com/wp-content/uploads/2022/05/michael-murray-new-sports-direct-boss-says-high-street-isnt-dead.jpg)
Over four floors, Birmingham’s new Sports Direct looks like a high-tech department store for sport and fitness – a world away from traditional stores. It includes an E-sports gaming room, a sports bra fitting service, as well as Evans Cycles and a Game concession.
Recent Comments