An icon, recreated // The Wayfarer Blaze and its sharp Sharp…

Regular readers of our blog know that we routinely urge retailers to order inventory well in advance of needing...

We have reached that time of year when long summer days spent soaking up the sun on a sandy...

Long-term staying power is just as important in the eyewear industry as any other. As an industry player yourself,...

A fascinating transition has occurred in retail over the last 5 to 10 years. It involves marketing. We have...

Consumers look at sunglasses as a tool for protecting their eyes against direct sunlight and UV rays. People in...

Have you ever had casual conversations with customers about sunglasses smearing their makeup? Such conversations are not in our...