Needless to say, this is a huge move that, this is no exaggeration, has the potential to change theatrical releases forever. The idea of shrinking the theatrical window and potentially even releasing movies at home, for a premium, at the same time they were in theaters, is something that has been talked about for years, but the major theater chains have always pushed back against the idea, which has prevented it from gaining much traction. Now, it appears that it’s really happening, and you can’t put the toothpaste back in the tube.


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