Gwyneth Paltrow first came onto the Hollywood scene in the early ‘90s, and it didn’t take long for her to reach star status – receiving an Oscar in 1996 for her role in Shakespeare In Love. The actress has since maintained her popularity in pop culture, recently ending her tenure as the Pepper Potts to Robert Downey Jr’s Iron Man and finding a supporting role on her husband Brad Falchuk’s Netflix series The Politician. But now Paltrow’s mostly known as the Goop lady, and it sounds like she’s officially shedding her performer skin and exfoliating “entrepreneur” as part of her daily routine for good.

If you’d like any sense of how long ago Gwyneth Paltrow decided she’d say goodbye to acting, her daughter Apple is now 15 years old. By the time Proof rolled around, she had been in over 30 acting projects greatly in the matter of a decade and she decided to take some time off. Since then, she’s not had a lead role in a movie again, but notably found smaller roles in Country Strong, Contagion, Thanks for Sharing and the MCU, of course.

Now, in her defense, she does have a massive lifestyle brand to run, and her role in the MCU films haven’t been focused on much else besides Tony Stark. It does sound like she’s continuing to move away from acting altogether. Plus, if she hasn’t technically changed her mind in 15 years and has a successful business to keep her busy, why would she?

The actress’ recent small roles seem to be an exception to the rule. Who would say no to starring with Robert Downey Jr in the Iron Man movies? Plus, her recent television role in The Politician was at the request of her husband, producer Brad Falchuk, who wrote the part with her in mind.

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