Marks and Spencer has ousted its clothing and home boss, Jill McDonald, who spent two years attempting to turn around the struggling division.
Chief executive Steve Rowe will take over from Ms McDonald in the short term.
He said the firm needed to “address long-standing issues in our clothing and home supply chain around availability and flow of product”.
Ms McDonald had previous roles at Halfords and McDonald’s.
“Her lack of skill in clothes buying and supply chain appears to be the problem. But then the problem existed before she joined, didn’t it?” Global Data retail analyst Maureen Hinton tweeted.
Ms McDonald joined the company in autumn 2017.