Goop was launched by Gwyneth Paltrow in 2008, at a time when she was still taking a lot of acting gigs — that year, in fact, Iron Man, Two Lovers and a short called Pashmy Dream were released. As Goop has picked up, her career has slowed but not halted. In 2017, Paltrow’s only filming happened for Spider-Man: Homecoming. Last year, Avengers: Infinity War was her only onscreen gig. Neither of those roles were large movie roles, but the actress has appeared in at least one project every year going back to 2010. Meanwhile, her major lifestyle brand is now worth $250 million and consumes a large chunk of the actress’ time.