Naming rights deal ignores the fact that the Coliseum is supposed to be a memorial

Long before arenas and stadiums included naming rights deals in their financing plans, it was common to recognize the thousands that sacrificed their lives when naming a venue. For example, the Buffalo Bills called War Memorial Stadium home and the Baltimore Colts and Baltimore Orioles played at Memorial Stadium. But the Rams will be last major professional sports team to call a venue with “memorial” in its name home this upcoming season. No other permanent venue used by the NFL, MLB, NBA, NHL, MLS or WNBA will have “memorial” in its name after next year.

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